I'm a writer and communications specialist.
My craft is helping people amplify their story and brand, by way of (excellent) writing.
What I Do
I specialise in sharp, smart, tummy-tingling, heart-swelling, feel-good copy.
With a healthy dose of alliteration and hyphens, I'll help you create that emotion-evoking piece that will leave a lasting impression.
If you're not afraid to show it, I dare to write it.
Inventive, compelling, and well-researched.
One of my favourite things in the world, is to sit down with someone; bring their story to light; and along the way, learn a thing or two.
Take a look at this feature I wrote. And if you're interested, let's tell your story together.
Live Arts, Food & Travel Reviews
The holy trinity of freelance writing. I evoke serious food-envy and #fomo with my words.
Let me take you on a journey - be it cultural or delicious. If you have an event to cover; a restaurant to review; or simply want a city guide that makes people sigh with, "I wish I was there..."
I have the words for you.
Some things I'm Proud of
The Serenade Files
I continued showcasing my writing prowess for Adelaide's art and cultural scene; inspiring creatives and live arts enthusiasts with interviews, reviews and my own personal stories. Being part of the 2020 Adelaide Fringe media was an absolute highlight: I learnt from other creatives, delved into their craft and story, and in turn, nurtured my own creativity.
This is one of my strong suits: writing about places, promoting their nuances, and providing 'why' these places are worthy of more than a visitor's gaze. I am especially happy to have worked on the 2020 Victoria Guide which is distributed online and in print onshore and offshore to several countries including China, Malaysia, and Viet Nam.
I pursued and shaped my own stories for this independent news corp. I interviewed highly compelling sources for major features, including KM's sole coverage of the Human Rights Foundation's Oslo Freedom Forum. Managing these articles from pitch-to-published nurtured my sense of persistence, and further rounded my professionalism as a journalist.
Travel in Taiwan Magazine, Taiwan Tourism Bureau
Travel writer and SEO copywriter
I promoted a country's tourism with a federal bureau, no less, by means of hands-on, real life experiences and writing about them. I once jumped off a cliff for a story (a paragliding feature). These incredible opportunities opened up a whole new world in publishing. Working in English and Mandarin helped me overcome cultural barriers and expanded my comfort zones.
Community Associate Editor
This was a right of passage into the editorial world. Our team was responsible for the entire content of Deepblu's social platform - both on the app and the web. It was also a crash course in effective use of digital marketing, analytics, and user experience. Deepblu's rapid brand development pushed me well beyond writing, and into influencing engagement and readership.
What People Think of My Work
Proudly made in Australia by Vietnamese refugees.
I'm also an autodidact; an epicure; and a dilletante in vintage collectibles.
(I'm a lifelong learner who likes to indulge on food and fancy old things.)